FemTech: How Financial Learning is Bridging the Investment Gender Gap Once and For All

Women are pouring their money into investments like never before, showing that more and more women are stepping into their power and growing their wealth. 44% of women dived into investing in 2018, but this shot up to 67% in 2021. So yes, women are slowly gaining the confidence and know-how to become powerful forces in the financial sphere, according to Fidelity.

But women’s inclusion in the stock market is a direct consequence in the rapid rise of FemTech. As an industry dedicated to uplifting women and addressing their gender specific challenges, the proof is right in front of our eyes – greater access to knowledge on investing and financial wellbeing is the solution. FemTech is officially closing the financial gender gap once and for all.

What is FemTech?

FemTech, an abbreviation of ‘female technology’, is an umbrella term first coined by Ida Lin in 2016, founder of a menstrual tracking app. And it brings together different aspects concerning the health and wellbeing of women under the same term and industry.

According to FemTech Health, the sector has gone from being valued at $40.2 billion in 2020 to $58.5 billion in 2023 and is forecast to hit over $75 billion by 2025. At the same time, according to McKinsey, investors pumped $2.5 billion into FemTech companies in 2021, sparking a broader conversation around the lucrativeness of the industry which puts expanding women’s knowledge right at the centre.